The NAJ Announces Finalists for the 2026 NAJ Awards

The National Association of Jewellers (NAJ) has announced the jewellery businesses and individuals shortlisted for the 2026 NAJ Awards, set to take place on Thursday, 8 October, at the International Convention Centre (ICC) in Birmingham.

Supported by returning headline sponsor Curteis, the NAJ Awards celebrate the people, businesses and initiatives driving excellence across the UK jewellery industry. This year’s finalists have been selected across 15 categories spanning innovation, professional achievement, business excellence and community impact.

For the fourth consecutive year, the Awards attracted a record number of submissions, underlining the strength, ambition and creativity present throughout the trade.

Ben Massey, Chief Executive of the National Association of Jewellers, said,

“Each year, the NAJ Awards provide an opportunity to recognise the remarkable people, businesses and initiatives that make our industry so special, and this year’s finalists represent an exceptionally high standard.

“The continued growth in entries reflects a sector that is constantly evolving, investing in its people and striving to deliver the very best for customers, colleagues and communities alike.

“With year-on-year growth, we encourage finalists, supporters and industry colleagues to secure their places as soon as possible. We look forward to bringing the trade together in Birmingham this October to celebrate the achievements of our finalists and reveal this year’s winners.”

The full shortlist is as follows:

GREAT IDEAS (supported by Silversmiths & Jewellers Charity)

Collection of the Year

1. Andrew Geoghegan
2. Fitzgerald Jewellers
3. Giovanni Raspini
4. Lenaginarium
5. Lily Gabriella Fine Jewellery
6. Robert Bicknell Fine Jewellery
7. Yaxuan Bian

Community Engagement of the Year

1. Aston University Goldsmiths Institute
2. Birmingham Assay Office
3. JQV Gemstones
4. PeaceGold
5. Petra Jewellery
6. Sonny’s Jewellers
7. The Jewellery Workshop

Digital Engagement of the Year (sponsored by Squash Media Group)

1. Amore Jewellery
2. Antique Jewellers
3. Caether
4. CiviGem
5. Gemmology Rocks
6. ValuCert
7. Wildring

ESG Initiative of the Year (sponsored by SGS)

1. AG & Sons
2. F Hinds
3. Gemmology Rocks
4. Hockley Mint
5. KGK Group
6. SMO Gold
7. Weston Beamor

Store Design of the Year (sponsored by Visionary Displays)

1. Jessop Jewellers
2. Johnsons Jewellers
3. Marie-Blanche Jewellery
4. Sheila Fleet Jewellery
5. Susannah Lovis Jewellers
6. The Piece London & Kirica Fine
7. Wongs Jewellers

GREAT PEOPLE (supported by the NAJ Educational Trust)

Customer Champion of the Year (sponsored by Cooksongold)

1. Adele Moore (GH Moore & Son)
2. Eleanor Musgrove (TH March)
3. Laura Bendoni (Jeremy France Jewellers)
4. Mala Vadhwana (WatchO)
5. Marie Brennan (Birmingham Assay Office)
6. Richard Allen (Pepper Tree Studio)
7. Zara Fazal (Wongs Jewellers)

Designer of the Year (sponsored by National Business Register)

1. Andrew Geoghegan (Andrew Geoghegan)
2. Anson Law (Harle Paris)
3. Chloë Woodmansterne (Aril Jewels)
4. Isabella Day (The Remarkable Goldsmiths)
5. Lena Esaulova (Lenaginarium)
6. Xiaoyu Li (Xiaoyu Li Jewellery)
7. Yu Kwan-Chin (Cooksongold)

Rising Star of the Year

1. Abi Collins (Nugget & Co Jewellery)
2. Abigail Nair (Heera Diamonds)
3. Arya Marafie (Mayfair Gems)
4. Cathy-Jane Bell (Jack Murphy Jewellers)
5. Charlotte Copeman (Lily Arkwright)
6. Katie Mason (Birmingham City University)
7. Rebecca Stuart (Woods Jewellers)

Unsung Hero of the Year (sponsored by JQV Gemstones)

1. Amy Evans (William May)
2. Ant James (Kernowcraft)
3. Barry Sullivan (Jewellery Advisory Services)
4. Grace Gordon (Smiths the Jewellers)
5. Lara Burgin-Wild (WJ Shaw Jewellers)
6. Lesley Willard (Richard Allen Jewellery)
7. Sam Cavell (Weston Beamor)

Workshop Professional of the Year (sponsored by At The Bench)

1. Alice Patrick (Titcombe Bespoke Jewellery)
2. Christopher Stevenson (CJ Stevenson Jewellers)
3. Daniel Trembovelski (Cellini Pearls)
4. Dave Shipley (Angela Evans Jewellery)
5. Lucy Stokes (Libby Rak Jewellery)
6. Luke Blackie (Fitzgerald Jewellers)
7. Matt Dunn (Woods Jewellers)

GREAT BUSINESSES (supported by The Benevolent Society) 

Bespoke Retailer of the Year (sponsored by Bespoke Quarter)

1. Blackacre
2. Fitzgerald Jewellers
3. Harriet Kelsall Bespoke Jewellery
4. Lebrusan Studio
5. Libby Rak Jewellery
6. Moira Patience
7. Titcombe Bespoke Jewellery
8. Wongs Jewellers

Jewellery Retailer of the Year (sponsored by TI SENTO)

1. Ainsworth Jewellers
2. Allum & Sidaway
3. Bradley Hatch Jewellers
4. Jack Murphy Jewellers
5. Jessop Jewellers
6. Minar Jewellers
7. Sonny’s Jewellers Group
8. Susannah Lovis Jewellers

Product Supplier of the Year (sponsored by Jewellery Show)

1. Allied Gold
2. Bespoke Quarter
3. CME Leicester
4. Cooksongold
5. Curteis
6. HS Walsh & Sons
7. Mireya UK
8. Stonehouse Jewellery

Service Supplier of the Year

1. Aconia Casting
2. The Betts Group
3. Gemmology Rocks
4. JewelCast
5. Jewellers Academy, Yorkshire
6. Squash Media Group
7. TH March
8. Trade Safeguard

Team of the Year (sponsored by TH March)

1. GH Moore & Son
2. John Garland Taylor
3. Mallard Nottingham
4. Minar Jewellers
5. Siop iard
6. Sonny’s Jewellers Group
7. Titcombe Bespoke Jewellery
8. WatchO

The NAJ Awards champion extraordinary talent from across the UK jewellery industry, recognising individuals, teams and businesses that consistently raise standards, inspire their peers and deliver outstanding experiences for customers.

Tickets

🎟 NAJ Members: £195 + VAT

🎟 Non-members: £245 + VAT

💡 10% discount when booking five tickets or more

🥂 VIP drinks package available for table bookings

The winners will be announced during the NAJ Awards ceremony at the ICC Birmingham on Thursday, 8 October 2026. Find more details at: https://naj.co.uk/NAJ-Awards-2026