Get ready to kick off the festive season in style as The Jewellery Quarter celebrates the 10TH ANNIVERSARY of its iconic Christmas Light Switch On!
Taking place on Friday 14th November, from 5pm to 7pm, this milestone event promises an unforgettable evening packed with sparkle, live music, and the return of the spectacular fireworks display, launched once again from the rooftop of JQ Modern.
This year’s switch-on marks a very special celebration for The Jewellery Quarter community, as the event enters its 10th year of bringing festive magic to Birmingham’s historic heart. Visitors can look forward to over 100 jewellery-themed festive lights illuminating the streets, alongside two spectacular 30-foot Christmas trees.
The festivities will officially begin on Golden Square at 5pm, with live music from The Black Jeans and Elle-J Walters, creating the perfect party atmosphere. At 6pm, a special guest will light up the Jewellery Quarter and set off the breath-taking fireworks display that has become one of the city’s favourite festive traditions.

Our fantastic local independents around the square will be serving plenty of festive treats and drinks to keep you warm and fuelled throughout the evening. There will also be delicious Caribbean Street Food from Esmies. And best of all, the entire event is completely free and open to everyone.
Luke Crane, Executive Director of The Jewellery Quarter BID, said: “This year marks a huge milestone for The Jewellery Quarter as we celebrate 10 years of lighting up Birmingham with our Christmas switch-on. It’s a moment for our community to come together, celebrate our local businesses, and enjoy the start of the festive season in true Jewellery Quarter style. We can’t wait to welcome everyone back for what’s set to be our biggest celebration yet!”
Visitors are encouraged to arrive early to enjoy the festive atmosphere, support local independents, and experience one of Birmingham’s most magical nights of the year. With great transport links, including Jewellery Quarter Station and St. Paul’s tram stop, it’s easy for everyone to get to the heart of the festivities.
The Jewellery Quarter Business Improvement District (JQBID) works to enhance and promote Birmingham’s historic Jewellery Quarter, supporting hundreds of local businesses and championing the area’s unique culture, creativity, and heritage. Events like the Christmas Light Switch On are part of JQBID’s commitment to making the Quarter a thriving destination all year round.
