The National Association of Jewellers (NAJ) is delighted to announce that nominations are now open for the 2026 NAJ Awards, one of the most anticipated events in the UK jewellery calendar. Bringing together the trade from across the country, the awards celebrate exceptional people, innovative ideas and outstanding businesses that continue to elevate the industry.
The NAJ Awards, supported by headline sponsor Curteis, are more than a ceremony; they are an opportunity to recognise achievement, share inspiring stories and champion the professionalism and creativity that define the UK jewellery sector. Open to both established businesses and emerging talent, the awards highlight those who go above and beyond to deliver excellence and strengthen the wider trade community.
Organised under three key pillars – Great Ideas, Great People and Great Businesses – the 2026 awards feature a comprehensive range of categories recognising the breadth of talent across the industry.
GREAT IDEAS
Celebrating creativity and innovation
- Collection of the Year
- Community Engagement of the Year
- ESG Initiative of the Year (sponsored by SGS)
- Digital Engagement of the Year (sponsored by Squash Media Group)
- Store Design of the Year
GREAT PEOPLE
Recognising outstanding individuals
- Customer Champion of the Year (sponsored by Cooksongold)
- Designer of the Year (sponsored by National Business Register)
- Rising Star of the Year (sponsored by British Academy of Jewellery)
- Unsung Hero of the Year (sponsored by JQV Gemstones)
- Workshop Professional of the Year (sponsored by At The Bench)
GREAT BUSINESSES
Honouring businesses that set the standard
- Bespoke Retailer of the Year (sponsored by Bespoke Quarter)
- Jewellery Retailer of the Year (sponsored by Ti Sento)
- Product Supplier of the Year (sponsored by The Jewellery Show)
- Service Supplier of the Year
- Team of the Year (sponsored by TH March)
NAJ Chief Executive Ben Massey commented,
“The NAJ Awards continue to showcase the very best of our industry, from creativity and craftsmanship to service and leadership. Each year, the quality of nominations grows stronger, reflecting a trade that is passionate, resilient and forward-looking.
“We are incredibly proud to provide a platform that celebrates these achievements and brings the community together. I would encourage businesses and individuals of all sizes to get involved, share their stories, and be part of what promises to be another outstanding celebration at the ICC Birmingham this October.”
The 2026 NAJ Awards Ceremony will take place on Thursday, 8th October, at the International Convention Centre (ICC) in Birmingham.
Nominations are open until 1st August and are free for NAJ members. Non-members are also welcome to enter.
Whether you are nominating yourself, a colleague or a business you admire, this is your opportunity to gain well-deserved recognition and celebrate success within the UK jewellery industry.
Enter today at: https://www.naj.co.uk/NAJ-Awards-2026
