The National Association of Jewellers (NAJ) is delighted to announce that tickets are now on sale for the NAJ Awards 2026, following yet another record-breaking year for submissions. This year’s Awards saw overall entries increase by 21%, marking the fourth consecutive year of record engagement from across the UK jewellery industry. Notably, entries for Community Engagement of the Year rose by an impressive 80%, highlighting the growing importance businesses are placing on supporting their local communities and fostering meaningful industry connections.
The NAJ Awards, supported by headline sponsor Curteis, will take place on Thursday 8 October 2026 at the International Convention Centre (ICC), Birmingham, bringing together jewellery professionals from across the UK to celebrate excellence, innovation and achievement.
With judging now underway, the NAJ will announce this year’s finalists by the end of August, ahead of what promises to be another unforgettable evening celebrating the very best people, businesses and ideas in the trade.
Ben Massey, Chief Executive of the National Association of Jewellers, said,
“The continued growth of the NAJ Awards reflects the passion, creativity and commitment that exists throughout our membership and wider industry. To see submissions rise for a fourth consecutive year is a fantastic achievement, but the exceptional growth in entries for Community Engagement of the Year is particularly encouraging. It demonstrates how jewellery businesses are investing in the communities around them and recognising the value of meaningful connections.
“We now look forward to announcing our finalists and welcoming colleagues, friends and peers from across the trade to Birmingham in October for a night of celebration.”
The NAJ Awards recognise achievement across 15 categories, spanning the three pillars of Great Ideas, Great People and Great Businesses.
Award categories include:
Great Ideas
- Collection of the Year
- Community Engagement of the Year
- Digital Engagement of the Year (sponsored by Squash Media Group)
- ESG Initiative of the Year (sponsored by SGS)
- Store Design of the Year (sponsored by Visionary Displays)
Great People
- Customer Champion of the Year (sponsored by Cooksongold)
- Designer of the Year (sponsored by National Business Register)
- Rising Star of the Year (sponsored by British Academy of Jewellery)
- Unsung Hero of the Year (sponsored by JQV Gemstones)
- Workshop Professional of the Year (sponsored by At The Bench)
Great Businesses
- Bespoke Retailer of the Year (sponsored by Bespoke Quarter)
- Jewellery Retailer of the Year (sponsored by Ti Sento)
- Product Supplier of the Year (sponsored by Jewellery Show)
- Service Supplier of the Year
- Team of the Year (sponsored by TH March)
Tickets are available now, priced at
£195 +VAT for NAJ members
£245 +VAT for non-members.
Businesses purchasing five or more tickets will receive a 10% discount, while those reserving a table will also receive a free VIP drinks package.
The NAJ Awards continue to be one of the UK jewellery industry’s most anticipated evenings, bringing together retailers, designers, manufacturers, suppliers, valuers and service providers to recognise success, strengthen connections and celebrate the collective achievements of the UK trade.
For ticket bookings and further information, visit www.naj.co.uk/awards
