The National Association of Jewellers (NAJ) has extended the deadline for entries to the 2026 NAJ Awards, supported by headline sponsor Curteis. The extension gives individuals and businesses across the jewellery industry more time to showcase their achievements.
Submissions will now remain open until midnight on Thursday, 6th August 2026, providing both NAJ members and the wider trade with additional time to enter and celebrate the ideas, people and businesses helping to drive the UK jewellery industry forward.
Organised under three themed pillars, Great Ideas, Great People and Great Businesses, the NAJ Awards feature 15 categories designed to recognise excellence, innovation and professionalism from every corner of the industry.
Award categories include:
Great Ideas
- Collection of the Year
- Community Engagement of the Year
- Digital Engagement of the Year (sponsored by Squash Media Group)
- ESG Initiative of the Year (sponsored by SGS)
- Store Design of the Year (sponsored by Visionary Displays)
Great People
- Customer Champion of the Year (sponsored by Cooksongold)
- Designer of the Year (sponsored by National Business Register)
- Rising Star of the Year (sponsored by British Academy of Jewellery)
- Unsung Hero of the Year (sponsored by JQV Gemstones)
- Workshop Professional of the Year (sponsored by At The Bench)
Great Businesses
- Bespoke Retailer of the Year (sponsored by Bespoke Quarter)
- Jewellery Retailer of the Year (sponsored by Ti Sento)
- Product Supplier of the Year (sponsored by Jewellery Show)
- Service Supplier of the Year
- Team of the Year (sponsored by TH March)
Adam Cook, Marketing Manager at the NAJ, said,
“We want to make sure every business and individual has the chance to take part in this year’s NAJ Awards. Our industry is full of exceptional talent and inspiring stories, and extending the entry deadline gives even more people the opportunity to showcase their achievements.”
The NAJ Awards have become one of the most respected celebrations of achievement within the UK jewellery sector, highlighting businesses and individuals who demonstrate excellence, leadership, innovation and commitment to raising standards across the trade.
The prestigious 2026 NAJ Awards ceremony will take place on Thursday, 8th October 2026, at the International Convention Centre (ICC), Birmingham, bringing together jewellery professionals from across the UK for an evening of recognition, networking and celebration.
Entries are free for NAJ members, while non-members are warmly welcomed to participate for £50 per nomination.
The extended deadline means there is still time to enter, nominate colleagues and teams, and ensure outstanding achievements receive the recognition they deserve.
Nominations close at midnight on Thursday, 6th August 2026.
For more information and to submit an entry, visit www.naj.co.uk/awards
