Over the past five years (2017- 2022), we’ve worked closely with our levy payers, visitors and residents, to understand what truly matters to the Jewellery Quarter community. Your feedback has driven our priorities and shaped the projects we’ve delivered all designed to enhance the Jewellery Quarter.
Here’s what we’ve achieved together:
Business Support:
- Secured pavement spill-out space for 9 hospitality venues
- Provided support and guidance on grant and licencing applications
- Published the JQBID Business Newsletter to keep levy payers informed
- Continued to lobbying forces and removing often-complicated line of communication
- Working in partnership with Kier
- Meet ups to facilitate connectivity between businesses to build a community creating a powerful trading environment, What’s app groups
- Supporting our Heritage, lead JQ Heritage networks, Historic tours provided to businesses to learn about the historical importance of the area
Clean and Green
- Collected over 27,000 bags of litter through regular and community-led cleanups
- Invested in a brand-new cleaning system The Glutton machine and a dedicated JQBID Clean Team
- Hosted 100+ community cleanup across the Quarter
- Carried out street jet washing in high-footfall areas
- Managed graffiti and fly-tipping removal via a responsive reporting structure
- Launched a subsidised recycling scheme to reduce business costs
- Green Spaces, Investment in more green seated area’s
Safe and Welcoming
- Continued partnership with West Midlands Police to improve safety
- Re-introduced the JQBID Ambassador team to provide on-street support and guidance
- Restored the Chamberlain Clock, the Quarter’s most iconic landmark
- Supported the Adopt a Station scheme to improve arrival experiences
- Secured £70,000 in funding for improvements to Jewellery Quarter Station
- Improved signage and public realm infrastructure across the area
- Enhanced the Jewellery Quarter Station with planting and public art at the Vyse street car park
- Installed tree lights on St Paul’s Square
- Delivered floral displays to enhance streets
- Transformed Golden Square into an outdoor seating hub for over 60 people
- Delivered personal safety workshops to support employee wellbeing
Footfall and promotion
- Launched the Discover JQ website and app to promote the area as a destination
- Delivered three Jewellery Quarter Festivals with over 45,000 visits combined
- Produced and distributed over 20,000 pieces of literature (shopping guides, food & drink guides, visitor maps) across the West Midlands
- Hosted FAM trips and media visits to generate press coverage and travel content
- Ran targeted social media and city-wide marketing campaigns
- Featured the JQ in TV & radio advertising
- Promoted the Jewellery Quarter at the British Tourism & Travel Show
- Supported community-driven events like Open Studios, St Paul’s Summer Fete, JQ Fusions
- The Jewellery Quarter Christmas light Switch on
- Christmas Window Trail
- Promoted the JQ through events such as, Jazz Festival, and Makers markets
- Installed footfall counters to gather key visitor insights and track trends
- Delivered one of Birmingham’s largest festive lighting displays, including two 30-ft Christmas trees and over 100 bespoke lights
New and ongoing projects for this term
- JQ Wedding Fair
- Business Welcome Programme
- Professional photography
- Jewellery Quarter BID Card & Literature
- Additional planting and planters
- Sustainable Business Schemes
- Continued partnership with Kier for regular inspections to maintain street standards and report defects.
- Partnership with Nordic
- Continuing work with Shelter, SIFA Fireside, and Birmingham Changing Futures to assist vulnerable individuals with compassion.
- JQ Beer Weekend
- Continued development of the Discover JQ platform, including video content, digital trails and seasonal promotions.
- A new destination website
- Cultural & Heritage Campaigns
- New marketing initiatives tied to Birmingham Heritage Week and local museum partnerships.
