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Principle Estate Management, one of the region’s leading property management specialists, has significantly expanded its services to include comprehensive lettings management following the acquisition of Pennycuick Collins’ lettings and block management portfolio earlier this year. The established property management business, which now manages over 25,000 homes and was recently awarded Managing Agent of the Year, is bringing its proven expertise to the residential lettings market.

Comprehensive lettings offering

Principle’s lettings services cater to busy landlords and investors with multiple properties, offering a comprehensive range that ensures properties are professionally managed whilst allowing owners to focus on what they do best.

The service includes:

  • Initial letting and tenant find
  • Rent collection services
  • Maintenance and repairs management
  • Safety checks and compliance management
  • Property inspections
  • Inventory and check-out services
  • Deposit handling and negotiations
  • Tenancy renewals
  • Legislation knowledge, property/portfolio health checks and regular updates

Meet the team

The lettings division is headed by an experienced team of professionals:

Lucy Roberts, Head of Residential Asset Management: Lucy brings over 20 years of lettings experience from her senior leadership role at Pennycuick Collins. She leads an experienced team of five managing a diverse portfolio across the West Midlands, covering areas including Sutton Coldfield, Kings Heath, Shirley, and Solihull.

The portfolio includes city centre apartment complexes, major student accommodation developments in Birmingham, and properties ranging from individual landlords and family investment trusts to portfolio clients with over 100 units. Principle also manages over 4,000 homes on the Calthorpe Estate, including their rental portfolio.

Jaime Duffy, Business Development Manager for Lettings: Jaime has recently joined Principle, bringing eight years of comprehensive lettings industry experience, with expertise spanning negotiation, lettings legislation, home inspections, target marketing, and HMO management. She has worked for some of Birmingham’s biggest letting agency brands, including Connells and rentlife, progressing from lettings negotiator to senior management positions.

In her role at Principle, Jaime is spearheading the development of the lettings business strategy and driving expansion across the West Midlands market.

Why choose Principle?

Principle’s team are fully qualified by ARLA and Propertymark, providing landlords with peace of mind and expert knowledge. Each client is assigned a dedicated property manager ensuring personalised service with a designated point of contact, supported by a 24-hour emergency line staffed by out-of-hours experts.

Contact Jaime to find out more

For more information about Principle’s comprehensive lettings services or to discuss your property management requirements, contact Jaime Duffy, Business Development Manager for Lettings, on 0121 289 4315 or lettings@principleestate.co.uk